Website Copy Clinic
Audits and action plans for female and non-binary service providers to confidently write your own strategic website copy
Website Copy Clinic
Audits and action plans for female and non-binary service providers who want to write your own strategic website copy
Get a detailed website outline before you start writing or a step-by-step roadmap to upgrade your existing website copy without the endless tweaking and second-guessing yourself.
Finish your website copy so you can get back to business
Are you tired of agonising over your website copy without ever feeling sure it’s going to bring you the results you want?
Or are about to start writing and feeling confused about how to organise your website, what to write on each page or how to stand out from the competition?
Then Website Copy Clinic is for you. Immediate remedies to cure your website content writing headaches.
• Strategic website copy planning and audits with a professional website copywriter.
• A personalised action plan to set you up for success with your current and future content.
• Reassurance that your website copy is well organised, search-engine friendly and more appealing to your target audience.
Choose your write-your-own website copy action plan
There are three standard offers to choose from: website copy outline, a one page copy audit or a five page copy audit. All of them are designed to
Website Copy Outline
Get a detailed outline for each website page to fill in with your own words
This strategic website copy planning tool is the perfect solution if you’re:
• About to start writing your own copy and want to get it right from the start
• Already in the writing process but realised it’s trickier than you imagined
• Planning to rewrite your existing website copy and want to make it more strategic this time round.
I’ll help you organise your thoughts and services into a clear structure that Google and your ideal clients will love.
From header to footer, you’ll have a detailed outline for each page that includes formatting guidelines and suggestions for calls to action.
Based on competitor research, I’ll define the optimal copy layout so your website fits in with best but tell you how to craft messaging so you stand out in your field.
You’ll be fully equipped to fill in the blanks with website copy that flows and functions without questioning every placement decision you make.
Plus, once you’re done, I’ll be available to answer any doubts you have about your brand new copy.
Scope
A personalised and detailed outline for a 5-page website: Home, About, 2 service pages and Contact.
Timeline
1-hour meeting to understand your business and your goals.
Personalised website structure delivered in 7 days.
Follow-up email 28 days later to resolve any doubts.
Investment
UK £247 · Spain €287
One Page Copy Audit
Get clear on your page structure and messaging to increase conversions
Ideal if you want to finalise a page you’re never fully satisfied with.
Your step-by-step action plan could help you:
• Transform your Home page from a chaotic and confusing airport into a welcoming tourist information office that tells your ideal clients they’ve already landed in the right place and guides them to their next destination page.
OR
• Upgrade your About page from a me-me-CV into an artful story that satisfies your audience’s curiosity and reflects the challenges and desires they hope you can help them with.
OR
• Turn a so-so service page into a compelling promise that shows potential clients how your process will give them the outcomes and results they are looking for.
Whatever the issue you want to solve, you’ll get clear guidance so you can stop your endless tweaking and feel confident your words are finally working hard for your business.
Scope
Strategic guidance to upgrade 1 of your existing website pages: Home, About or a service page.
Timeline
Personalised written action plan delivered in 7 days.
Follow-up review 14 days later.
Investment
UK £97 · Spain €117
Five Page Copy Audit
A comprehensive health check to ensure each page is fit for purpose, pulling its weight and inspiring action
Does any of this sound familiar?
• You’re constantly playing Chinese checkers with your sections of your website copy, moving it up, down and all around without ever winning the game.
• You’ve rewritten your copy so many times you can no longer see the wood for the trees.
• You keep putting off updating your website copy because it feels too overwhelming and you don’t know where to start.
Then this full website copy audit and action plan is just what you need.
Because the quickest way to get your website copy off your to-do list is to get clear on what goes on which page and why.
You’ll get ALL the guidance for your Home, About and service pages described in the One Page Copy Audit (see above).
Plus more guidance on how to:
• Make effective changes to the layout and headers on each page for better search engine results.
• Create a logical flow across your entire site and guide visitors to take the next step with the right calls to action.
• Learn how to find your secret strength that sets you apart from your direct competition.
Scope
Strategic copy suggestions for your 5 of your existing website pages. For instance, Home, About, 2 service pages and Contact.
Timeline
Personalised written action plan delivered in 7 days.
One-hour online meeting within 7 days of plan delivery. I’ll walk you through the suggested changes and answer all your questions.
Follow-up review 28 days later.
Investment
UK £397 · Spain €457
Website Copy Clinic can also be tailored to plan or audit a one-page website, more pages, your blog content or your case studies. Let me know where you need help with your content and I’ll create a strategic action plan just for you.
What exactly do I get in the Website Copy Clinic?
A step-by-step action plan
A written report with:
• solutions to any specific problems that concern you
• clarity on what should and shouldn’t be included on each page
• strategies to put your copy in the most effective order
• professional copy edits to get the right message across
• clear calls to action
• tips to improve your search engine results.
Friendly accountability
We’ll set a specific timeframe for you to apply the changes to your website copy.
This will help you stay on track so your content really does get finished this time!
A follow-up review
Once you’ve made all the changes, I’ll take another look so you can be sure your website copy has great form and function.
More benefits
Whichever option you choose, you’ll also come away with:
• Clarity on how your website copy should be structured and why.
• Confidence your website copy is working harder for you.
• Connection with your ideal clients through purposeful words that resonate with their challenges and desires.
In short, in Website Copy Clinic you’ll get the encouragement and strategies you need to replace confusion and overwhelm with positive progress and effective messaging.
I can’t wait to work with you!
