Website copywriting services
The one-stop website copywriting shop for successful female or non-binary founders with service-based businesses
Website copywriting services
The one-stop website copywriting shop for successful female or non-binary founders providing services in the UK, Spain and beyond
Strategic website copy, blog content and case studies optimised for next-level clients so your online home keeps pace with your expertise
Level up your website content to match your experience
You have a clear vision of where your business is heading and the kind of clients you’d love to work with. You know that sending the right messaging is what’s going to attract those next-level clients and convert website visits into serious enquiries.
But your business has grown faster than your website and now it’s time to upgrade your messaging and showcase all the proven results you’ve achieved for your clients.
Or your services have changed, evolved or expanded and you need a new website page for a new offer or page rewrites to position your business for your ideal buyer persona.
Or perhaps you’re launching a new business and you’d like to start with a one-page website to test the waters.
Let’s work together to give you strategic website copy, purposeful blog content or compelling case studies that align perfectly with your present and future status.
Seed words that help you refine your client base and grow your business without wasting time on wrong-fit client enquiries.
Let's dig into your website copy options
Choose between my standard website copy, blog content or case studies packages or ask for a tailored proposal to suit your specific needs.
Website copy
Clear, persuasive website copy in your unique brand voice.
Optimised with keywords and phrases so search engines, generative engines and your ideal clients can find you easily.
You’ll get website content that speaks your client’s language and shows how your services are the solution they’ve been searching for.
Every option includes:
• Competitor, SEO, voice of customer and brand voice research
• Meta title, meta description and 3-5 keywords for each page
• Two rounds of revisions.
Average turnaround 2-4 weeks.
New page / page rewrite
Messaging reframes for entrepreneurs with expanding businesses and shifting priorities.
You might be niching into certain services, adding a new service or honing in a specific target audience.
You need a fresh page with copy that fits in with the tone on the rest of your website to attract right-fit clients.
UK £347 · Spain €397
1-page website
Ideal if you are:
a) Just starting out and want to build credibility with an online home for your budding business without investing in a full website.
b) Offering one service and need a landing page for people to find you online so they can make an enquiry, book your service or download your resource.
c) Pivoting to a new offer or audience but nothing’s set in stone so you want to test the waters.
UK £497 · Spain €577
5-page website
Home page, two service pages, About page and Contact page.
You have tried-and-tested services and wonderful testimonials but you’ve been so busy winning clients, your website has lagged behind.
The time has come to raise the standard of your website so it matches your current level of expertise and reflects all the value you give your clients.
Let’s give you strategic copy that pre-qualifies next-level clients and gives them a joyful preview of what it’s like to work with you.
UK £1997 · Spain €2297
Packages for more pages available, just ask.
Ask about my discounted prices for additional page rewrites or websites with more than five pages.
Blog articles
Increase traffic, position yourself as an authority, and convert visitors to clients with purposeful and strategic SEO blog content.
Well-researched, well-structured blog articles that lets Google, AI and your audience know that you are the expert in your field with all the answers.
Give curious visitors plenty of valuable info to build trust and a compelling call to action that drives leads.
Every blog article includes:
• Keyword research and at least 3 keywords or key phrases
• Formatting for search engine optimisation and easy reading
• Strategic backlinks to your main website pages
• 1 call to action
• 1 round of revisions.
Short article
• 600-750 words
Capture the essence of a specific topic in a succinct article.
A great vehicle for new people to discover you or to answer common questions so you don’t have to keep repeating yourself.
UK £247 · Spain €287
Medium article
• 1000-1300 words
Dig in a little deeper to provide helpful insights.
Give a longer explanation on a specific topic or a quick comparative guide related to your sector. Plenty of room to slip in a few keywords to boost your search engine results.
UK £397 · Spain €457
Long article
• 2000-2500 words
Position yourself as an authority in your field to Google, your peers and your clients.
This format is ideal for comprehensive guides and thought leadership pieces. With clear sections and a logical flow, it will be none-the-less readable for being longer.
UK £747 · Spain €857
If you want to populate your blog with a healthy crop of articles, ask about my discounted packages.
Mix and match short, medium and long articles to cover a range of topics for the curious, the invested and the almost ready to book.
Case studies
Showcase your versatility and the results your clients love with case studies that inspire trust and increase sales.
Compelling B2C and B2B case studies with direct quotes from your clients and SEO formatting.
I’ll turn your successes into a relatable narrative that covers the unique challenges, solutions and results of each project. Using compact storytelling, we’ll ignite your target audience’s imagination so they know you can do the same for them.
Every option includes:
• Full management of client interviews and sign off-on the final copy
• 2 rounds of revisions
• Formatting and strategic backlinks to your main website pages
• Guidance on how to use your case study on your website and in all your other digital and print marketing.
Mini case study
Highlight your happy client with a 300-400 word case study.
Encapsulate the transformation you provide in a tightly wrapped format.
One client interview for 1-3 quotes.
Perfect for your home or service page.
UK £397 · Spain €457
Optimal case study
Give a fuller picture with a 650-750 word case study (the optimal length for a case study).
Tell a compelling story of your approach to transforming a client’s frustration into results they love.
One client interview for 3-5 quotes.
Ideal for a separate landing page or blog post.
UK £497 · Spain €577
3 mini case studies
Save £194 / €224 and build trust faster with more mini case studies.
Use this compact format to highlight 3 different services or show how one service adapts to the needs of different clients.
Three client interviews with 1-3 quotes per case study.
Present them together on a portfolio landing page or separately across different pages.
UK £997 · Spain €1147
3 optimal case studies
Save £194 / €234 and showcase your versatility with a selection of optimal case studies.
Let your audience see how you adapt your services to each challenge so they can imagine you doing the same for them.
Three client interviews with 3-5 quotes per case study.
Create 3 powerful portfolio pages for your website or blog.
UK £1297 · Spain €1497
Premium service
I provide a premium service for highly successful entrepreneurs who want a powerful package of fresh website copy, blog content and case studies to elevate your website to the level your own premium clients expect.
This is an exclusive service that is only available to 3 clients each year.
Book a call to discuss how this complete website content service could be just what you and your successful business need to keep rising to heights you once only dreamed of.
The Seed Words Method
Plan · Dig · Sow · Cultivate · Grow
Plan
Dig
Sow
Cultivate
I’ll write the rest of the copy or action plan and send it to you for comments. After I’ve made the final revisions, you’ll receive the completed website copy, blog content or case study.
I can also work with your website designer to adjust the copy as needed.
Grow
Thanks to your strategic and compelling new copy, you receive more enquiries and bookings for your fabulous services.
And we can continue collaborating with more content for your website as your business evolves.
Because you’ve just found a trusted partner who will get to know your business inside out and write in your unique brand voice so your website keeps pace with your growth.
Before we get started…
If you’re still working out the finer details of your services, this blog will help you define your offers and your target audience before we have a discovery call.
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