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Which Website Copy Service Does Your Business Need Right Now?
Find out in this quick quiz
by Sarah Marshall
If you’re thinking about working with a professional website copywriter, you might not know which option is the best fit for your stage of business. Let’s start with where you are and go from there.
Whether you’re launching a new business, you’re an established entrepreneur or somewhere in between, this quiz will tell you the best website copy solution for your goals and your budget.
Starting a new business? Try a one-page website
Your situation
You haven’t fully tested your offers so things may change.
You could write it yourself but there’s so much else to do when you start a business.
You don’t want to agonise over researching, writing and re-writing your copy, or worse, put it off altogether because it feels too overwhelming.
You do want to get your messaging right so it lands well with your target audience and starts building your search engine results from the get-go.
Your solution
A one-page website is a great way to give your budding business credibility without investing in a full website.
Investing in professionally written copy will save you the headache of learning yet another new skill before your business has even got off the ground.
You’ll have strategic messaging you can reuse in all your marketing for a cohesive and confident presence across all platforms.
Your outcome
A flexible, one-page website that’s easy to adjust and can grow as you find your groove and your business settles into a more definite shape.
Been in business for 1-3 years? Go for my Website Copy Clinic
Your situation
After several adjustments your services are now well defined and you’ve got some great social proof after working with some lovely clients.
You already have a website with copy you’ve written yourself but now you’ve got some more marketing savvy, you know it could be better.
You want more strategic website copy that converts more visits to discovery calls or bookings but you’re not quite ready to invest in done-for-you copy.
Your solution
Upgrade your existing website copy with a budget-friendly audit and step-by-step action plan from a pro website copywriter that you can implement yourself.
With Website Copy Clinic, you’ll get a clear roadmap for one or all of your website pages that shows you what words go where and why.
You’ll have personalised strategies based on your business instead of trying to constantly tweaking your content based on generic advice without really knowing if you’re making any difference at all.
Your outcome
You’ll gain the knowledge you need to improve the structure, SEO and sales on your website with clarity and confidence and without starting from scratch.
Expanding your offers? Add a new page to your website
Your situation
You have a new service you want to add to your website but it doesn’t fit with your existing copy because it’s a completely different offer or has a different target audience.
You’ve added more services to an existing page but now it looks cluttered and visitors have so many options that they have no idea which one will work for them and leave your website.
You want more targeted messaging for different segments of your audience.
Your solution
You need a fresh page of copy for a new offer that attracts its own audience but also fits in with your existing brand voice.
Or you want to split your services onto two or three pages to give ample room to outline each offer without cluttering up the page.
You want different keywords for each service to help search engines match specific solutions to the right segment of your audience.
Your outcome
Each landing page will have its own keywords for better search results, less clutter for a better user experience and targeted messaging so visitors only focus on the service that’s right for them.
Established entrepreneur? It's time for a full website rewrite
Your situation
You’ve been so busy winning new clients and doing the work that your website no longer matches the quality of your services or the breadth of your experience.
Your website messaging isn’t striking the right tone to attract your next-level clients.
You’re a little concerned that a full rewrite is too much hassle because you haven’t got time to contact clients for interviews, coordinate revisions with your website designer or chase your copywriter for progress reports.
Your solution
It’s time to upgrade your entire website with copy that reflects your current offers, pricing, results and expertise.
Strategic website copy with brand research and interviews to get your brand voice just right.
Comprehensive SEO and competitor research to attract more traffic and stand out in your field.
Fully managed voice of customer interviews to highlight your distinctive process and client results.
A smooth process with minimal demands on your time and regular project updates so you have full control over the end result.
Your outcome
High-converting website copy that showcases your expertise, pre-qualifies your next-level clients and creates a joyful user experience so they get excited about working with you.
Not sure which website copy service applies to your business?
As with all quizzes, you might not fit perfectly into one category. Everyone’s business is different and there are nuances to each stage and story.
And we haven’t even covered what blog content or case studies can do to help build trust and authority and drive leads.
Book a discovery call and together we’ll discuss which tailored website copywriting service could work best for your unique business.
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